Copy writing is not a simple task. I was curious to come across a web site developed by a colleague. They are beginning to address themselves as a ‘web coach.’ Copy writing on the website, though, was puzzling.
While there was quite a bit of content, much of it was poorly written. Verb tenses did not agree and their use of adjectives like ‘awesome’ and ‘rad’ was defunct at best. I was confused. If you are unclear as to why it’s important your copy writing be done correctly, I want to take a minute to spell it out.